ATTRACkTIVE aims to provide new concepts, tools, and systems to improve the attractiveness of rail transport by offering more intuitive and engaging travel experiences to customers while shielding them from the complexity and heterogeneity of services for door to door intermodal journeys. This includes disruption handling, navigation and user centric ubiquitous applications as well as the required tooling and modular design to foster adoption and enable future refinements, new concepts and ideas.The journey shall become attractive for travellers and offer a seamless, stress free, and even engaging experience.
Increasing the attractiveness of rail transport requires a novel and integrated solution that will be developed in the IP4 part of the Shift2Rail project. In particular, ATTRACkTIVE proposes new capabilities such as the capacity to create a “one stop shop” that helps customers to easily select and purchase an itinerary and assist her/him throughout her/his whole journey. In this respect the solutions of IT2Rail will be expanded and further developed. It will guide, support, inform, and even entertain users throughout their entire itinerary, adapting to unforeseeable interruptions and events in order to propose alternative routes, including in the first and last miles. A real door-to-door travel solution including all modes of transport will be developed along with new forms of traveller experiences aiming to transform the travel itself into an “ATTRACkTIVE” part of the journey. This proposal aims to implement both the Shift2Rail Trip Tracker (TD4.4) and Travel Companion (TD4.5), two major components to materialise this vision and deliver seamless door-to-door travel support encompassing both public and private transportation portions of a journey. This includes disruption handling, navigation and user centric ubiquitous applications as well as the required tooling and modular design to foster adoption and enable future refinements, new concepts and ideas.
The H2020 Lighthouse project IT2Rail initiated this shift in a first step. Its ideas are continued and further developed to a higher level of readiness in the frame of a Shift2Rail IP4 project.
The project is composed of 5 work packages:
WP1 – Trip Tracker deals with the specification, design and implementation of the system in charge of collecting travel information from multiple sources, to detect and handle transport events and disruptions for all modes and to provide travel tracking services.
WP2 – Travel Companion aims to specify, design, and implement the required techniques and tools to design novel forms of travel experiences, including an advanced travel companion, shielding the traveller from the heterogeneity and complicity of intermodal services and with navigation assistance.
WP3 – Technical Coordination and System Coherence will assure the coordination inside the activities of the call, but also with the other TDs inside the IP4 programme in general and in particular with IT2Rail and with Co-Active (CO-modal journey re-ACcommodation on associated Travel serVices). It will also be in charge of integrating and testing WP1 and WP2 technical results and organisation evaluation session with end-users to collect feedback and new requirements for the next releases.