ATTRACkTIVE aims to provide new concepts, tools, and systems to improve the attractiveness of rail transport by offering more intuitive and engaging travel experiences to customers while shielding them from the complexity and heterogeneity of services for door to door intermodal journeys. This includes disruption handling, navigation and user centric ubiquitous applications as well as the required tooling and modular design to foster adoption and enable future refinements, new concepts and ideas.The journey shall become attractive for travellers and offer a seamless, stress free, and even engaging experience.
Increasing the attractiveness of rail transport requires a novel and integrated solution that will be developed in the IP4 part of the Shift2Rail project. In particular, ATTRACkTIVE proposes new capabilities such as the capacity to create a “one stop shop” that helps customers to easily select and purchase an itinerary and assist her/him throughout her/his whole journey. In this respect the solutions of IT2Rail will be expanded and further developed. It will guide, support, inform, and even entertain users throughout their entire itinerary, adapting to unforeseeable interruptions and events in order to propose alternative routes, including in the first and last miles. A real door-to-door travel solution including all modes of transport will be developed along with new forms of traveller experiences aiming to transform the travel itself into an “ATTRACkTIVE” part of the journey. This proposal aims to implement both the Shift2Rail Trip Tracker (TD4.4) and Travel Companion (TD4.5), two major components to materialise this vision and deliver seamless door-to-door travel support encompassing both public and private transportation portions of a journey. This includes disruption handling, navigation and user centric ubiquitous applications as well as the required tooling and modular design to foster adoption and enable future refinements, new concepts and ideas.
The H2020 Lighthouse project IT2Rail initiated this shift in a first step. Its ideas are continued and further developed to a higher level of readiness in the frame of a Shift2Rail IP4 project.